Service design
Honoring the past, embracing the present—redefining Heirloom Jewelry for the Modern Age
Tesoro is a service created to honor the sentimental value of heirloom jewelry, transforming cherished family pieces into designs that feel fresh and relevant today. Through upcycling and thoughtful redesign, Tesoro preserves the emotional and functional essence of each piece—maintaining its legacy while updating it for a modern aesthetic. With Tesoro, families can keep their stories alive, blending tradition with personal style in a way that feels truly timeless.
Heirloom jewelry is a pieces with sentimental value, passed down through generations. It is given as gifts to family members to celebrate significant occasions.
Emotional Value
Holds sentimental value & cherished memories.
Carries personal significance.
Gemstones with special meaning.
Received as a gift from a loved one.
Enhanced by cultural and societal importance in marriage.
Symbolizes the commitment between individuals.
Functional Value
Symbol of commitment and unity.
Tangible representation of the marriage bond.
Worn during wedding ceremony and significant events.
Monetary value.
Investment value holding value over time & is passed down to future generations as a family heirloom.
Challenges faced by Heirloom Jewellery
Worn out
Out of fashion
Looks outdated
Incorrect size or fit
Too heavy for daily use
Doesn't align with personal style or taste
Doesn't complement the modern look
Challenges wearing and enjoying the piece
May not follow current fashion trends.
Needs repairs or restoration to be wearable again
Service Includes:
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Repairing the broken jewellery
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Making the design minimal
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Exploring different ways to wear it
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Resizing, resetting, adjusting, or changing stones in existing jewellery
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Utilizing personal stones and/or metal to craft new pieces
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Providing support and maintenance services.
Brand’s Name
Tesoro
Spanish, meaning "treasure," suggesting the service will transform old jewelry and family heirlooms into new and precious pieces.
Brand’s Mission
Promote the concept of upcycling heirloom jewellery
Help families bring their cherished heirloom pieces back to life by transforming them into modern and unique designs that reflect their personal style.
The brand story is inspired by the rich cultural heritage of India and the sentimental value of heirloom jewellery. We believe that jewellery is not just an accessory but a way of expressing oneself and connecting with one's roots. Our brand aims to bridge the gap between tradition and modernity by upcycling heirloom jewellery.
Brand Story
Service design for upcycle/ recycling/ remodelling of old jewellery or family heirloom to fit in modern context by creating unique, contemporary design
Keeping the sentimental and functional value (because upcycling doesn't mean replacing)
R123 G107 B83
C0 M13 Y33 K52
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R231 G213 B163
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